KENDRA: Let’s take a deep dive into one of the most powerful sources of revenue generation and business growth – meetings and events.
JB: Revenue generating activity is when we are talking to a prospect, new customer or Promoter about our products and business opportunity. That’s the only time it’s income generating. Sometimes people can get caught up and spend 100% of their time in the non-income generating side of the business and that’s when you’re making your plan, setting your goals, checking inventory, ordering product… these are all things we can get endlessly tied up in.
KENDRA: What are the types of meetings every promoter needs to have in their team?
JB: The first is daily/weekly Experience Meetings. Like Spa Hour or Shake & Learn, where we share about the products and opportunity. The NeoLife business is something we do daily, so shoot for daily, but at the very minimum weekly. Get guests in and get them signed up, whether they are a Club Member or Promoter. You want to introduce them to as many of our products as they can use in their home where they also replace other products.Read More
Kendra: Let’s talk about a simple strategy that you incorporated into your own Promoter business that lead to explosive growth in your team. Can you share the background of what you were seeing that led you to develop this strategy?
Jerry: When I started I noticed that meetings I attended were all over the place with their length and structure. All very exciting but the presentations weren’t leading anywhere. I remember watching a Billy Graham crusade and thinking “why can he fill up a huge stadium while at the same time some churches struggle to get a few people in the door?” They were selling the same product basically which was Christianity and the teachings of the Bible, but with very different results. I saw a pattern that led to my development of the Psychology of a Presentation.Read More
KENDRA: How do we empower the people on our team to be able to reach their potential?
JERRY: This is a very important subject. I believe that most people want to be a better version of themselves. They want to be healthier, happier, more prosperous, and to be able to help others. The main reason they don’t develop to their full potential is because of fear. When I think about how to empower or develop someone, I do this by keeping it simple and analyzing whatever they might be afraid of and then cause them to believe in themselves. Eliminating fear will free us up to take a few more steps towards our goal.Read More
Welcome to the Founder’s Table
Takeaways From the
Milken Global Conference:
Building Meaningful Lives
Kendra: Hello and welcome to this episode of the Founder’s Table. It’s Kendra and Jerry here and we are in Los Angeles currently and we just got through with our first two days of being at this business conference that we go to every year called the Milken Global Conference. The theme this year is building meaningful lives. The Milken Institute is a not-for-profit nonpartisan enterprise and they’re working to increase global prosperity by advancing collaborative solutions that widen access to capital, that create jobs, and improve health. They bring together thought leaders from across many industries and sectors including government and private business as well as health and education.Read More
A transcription of Episode 2 of the Founder’s Table
with Jerry & Kendra Brassfield
Kendra: Thank you Jerry for joining us for another episode of The Founder’s Table. On the last episode we talked about your story and you shared with us some really great insight into your past, how you got started in the business, and now I’m excited to move from past to present.
So we’ll be covering a lot of the most relevant and important subjects that face entrepreneurs today. Let’s get started with talking about the big picture. We know that if we have big goals we have to know how to get there and have to be motivated to get there. You’ve always reinforced the power of having a strong but clear and concise why – “why are you in this business in the first place?” Can you please speak to that?Read More
Hi everyone. Welcome to The Founder’s Table. I’m Kendra Brassfield, the CEO of NeoLife International and in this podcast I’m going be sitting down with Jerry Brassfield, the Founder and Chairman of NeoLife International, and asking him to share stories and life lessons that have paved the way for international success as an entrepreneur with a life’s mission of making a measurable difference in peoples’ lives.Read More