DSN Magazine | NeoLife International: A Leadership Transition That Became a Family Affair

jerryArticle published in DSN Magazine | What do you do when you’re ready to find the next leader and CEO of the global, multimillion-dollar company you’ve created and the solution seems elusive? That was NeoLife International Founder and Chairman of the Board Jerry Brassfield’s dilemma seven years ago when he turned 70. First he tried two individuals already connected to the company. Next, he hired a professional business manager with impeccable credentials. No dice. He even thought his son would be the ideal candidate, but he was already successful and wasn’t interested.

Then he asked his daughter Kendra to accompany him on a trip around the world to get to know the company, and a surprising thing happened—although neither of them ever thought she would be interested in the job, Kendra turned out to be the perfect choice to take over from her father.Read More

Leadership Call: Annamaria Riccardi

Don’t miss this exclusive interview with former top Distributor & NeoLife International Executive, Annamaria Riccardi from Rome, Italy.