The Power of Protein

The United States Department of Agriculture (USDA) recommends daily consumption of 0.36g of good quality protein per pound of your body weight. Higher amounts (up to 50% higher) are recommended for those trying to lose weight or build lean muscle. 


Studies show that higher protein diets help suppress hunger, increase satiety and burn fat, thereby promoting weight loss and making it easier to stay on a weight loss program.1,2 It’s a good idea to get 20-25% of your daily calories from a complete, high quality protein that has all 22 amino acids involved in human nutrition. Try to get protein in every meal and snack to meet your personalized daily target.


For more information go to

1. Wycherley TP, et al. Effects of energy-restricted high-protein, lowfat compared with standard-protein, low-fat diets: a meta-analysis of randomized controlled trials. Am J Clin Nutr. 2012;96(6):1281-1298.

2. Weigle DS, et al. A high-protein diet induces sustained reductions in appetite, ad libitum caloric intake, and body weight despite compensatory changes in diurnal plasma leptin and ghrelin concentrations. Am J Clin Nutr. 2005;82(1):41-48.

Based on USDA recommendation