Founder’s Table: A Simple Strategy for Explosive Business Growth

jerry_kendra_brassfield2017_lightKendra: Let’s talk about a simple strategy that you incorporated into your own Promoter business that lead to explosive growth in your team. Can you share the background of what you were seeing that led you to develop this strategy?

Jerry: When I started I noticed that meetings I attended were all over the place with their length and structure. All very exciting but the presentations weren’t leading anywhere. I remember watching a Billy Graham crusade and thinking “why can he fill up a huge stadium while at the same time some churches struggle to get a few people in the door?” They were selling the same product basically which was Christianity and the teachings of the Bible, but with very different results. I saw a pattern that led to my development of the Psychology of a Presentation.Read More

DSN Magazine | NeoLife International: A Leadership Transition That Became a Family Affair

jerryArticle published in DSN Magazine | What do you do when you’re ready to find the next leader and CEO of the global, multimillion-dollar company you’ve created and the solution seems elusive? That was NeoLife International Founder and Chairman of the Board Jerry Brassfield’s dilemma seven years ago when he turned 70. First he tried two individuals already connected to the company. Next, he hired a professional business manager with impeccable credentials. No dice. He even thought his son would be the ideal candidate, but he was already successful and wasn’t interested.

Then he asked his daughter Kendra to accompany him on a trip around the world to get to know the company, and a surprising thing happened—although neither of them ever thought she would be interested in the job, Kendra turned out to be the perfect choice to take over from her father.Read More