Kendra: Let’s talk about a simple strategy that you incorporated into your own Promoter business that lead to explosive growth in your team. Can you share the background of what you were seeing that led you to develop this strategy?

Jerry: When I started I noticed that meetings I attended were all over the place with their length and structure. All very exciting but the presentations weren’t leading anywhere. I remember watching a Billy Graham crusade and thinking “why can he fill up a huge stadium while at the same time some churches struggle to get a few people in the door?” They were selling the same product basically which was Christianity and the teachings of the Bible, but with very different results. I saw a pattern that led to my development of the Psychology of a Presentation.Read More